Relocately is a powerful platform that offers moving companies the ability to precisely target their leads using a variety of filters. These filters ensure that moving companies receive leads that align with their capabilities and business goals. By leveraging these tools, moving companies can optimize their operations, focus their marketing efforts, and ultimately increase their profitability. Here’s a comprehensive guide on how to use Relocately’s filters to reach your target audience effectively:

Origin Filter by Country or Region

The origin filter is a vital tool for determining where your leads originate. This allows you to focus your resources on areas where you have the most competitive advantage or where most of your resources, like moving vehicles, are located.

Country-Specific Leads

The origin filter allows you to specify leads from certain countries. For example, if your operations are most efficient in the UK, Spain, France, Italy, or Germany, you can set the filter to receive leads exclusively from these countries. This targeted approach helps you capitalize on your logistical strengths and market presence in these regions.

Regional Leads

In some cases, you might want to broaden your scope and target entire regions. This option is currently available for select countries. For instance, if your business can handle moves across Western Europe, you can set the region filter accordingly. This is particularly useful if you have established networks or partnerships across multiple countries in a region.

Destination Filter

The destination filter allows you to focus on the end locations where you can provide services. This ensures that you only receive leads for destinations you can serve effectively, determine this filter beforehand so that you won’t get sent leads that your company cannot handle. 

Country-Level Targeting

The destination filter operates at a country level, allowing you to specify exactly which countries you are willing to send moves to. This precision ensures that your resources are directed toward leads that are most likely to convert into business.

Avoiding Unserviceable Destinations

This filter is crucial for avoiding leads to destinations where you cannot provide services. For example, if logistical, legal, or political constraints prevent you from moving goods to certain countries like North Korea, you can exclude these destinations from your lead generation process. This saves you time and prevents potential customer dissatisfaction from unfulfilled leads.

Move Size Filter

The move size filter helps you target leads based on the volume of the move. This ensures that the leads you receive match the capacity and specialties of your moving services.The following four categories are based on the size of the move. 

Full & Part Household Moves

For companies specializing in large household moves, you can set the filter to receive leads for full or part households. This category typically involves moves with 21 boxes or more and/or three or more pieces of furniture. By focusing on larger moves, you can maximize your revenue per lead and utilize your resources more efficiently.

Personal Effects

If your business caters to smaller, personal moves, you can adjust the filter to receive leads for personal effects. This category includes moves with 11 to 20 boxes and/or one to two pieces of furniture. This option is ideal for companies that specialize in more intimate, less complex moves.

Excess Baggage

For companies that handle minimal moves, the excess baggage filter is perfect. This filter allows you to receive leads for moves involving up to 10 boxes with no furniture. This can include small, high-frequency moves that require less logistical planning but can be a steady source of revenue.

Vehicle Only

For businesses specializing in vehicle transportation, this filter ensures you receive leads specifically for moving vehicles. This specialization can differentiate your services and attract customers looking for expertise in vehicle logistics.